Main characteristics
- Location
- Toowong, Queensland
- Company
- Michael Page
- Employment type
- Permanent
- Category
- Marketing
- Industry
- Insurance
Job summary
About Our ClientOur client is a nationally recognised household name in the insurance space who are committed to a culture of high performance with high integrity.
Job Description
- Measure, monitor and maximise organic search traffic
- Evaluate, recommend, and implement onsite and offsite improvements to the client's website and other web assets
- Act as the internal champion for accessibility, mobile-usability and site-speed as it relates to organic traffic movement
- Provide SEO guidance as part of the development of new products, or changes to existing sites and products
- Collaborate with colleagues responsible for content, design, and development to deliver world-class SEO performance with a focus on driving real business outcomes
- Monitor website speed metrics and work with design and development team members to drive ongoing improvements
- Audit and update pages' meta data and Schema markup as needed
- Monitor offsite search engine ranking signals and analyse competitor activity to assess opportunities and threats
- Keep up to date with SEO and Content Marketing trends and research, as well as the impacts of the changing search engine environment and emerging technologies on our SEO strategy
- Ensure compliance of all SEO activities with organisational policies and standards and with relevant statutory requirements
- Report on key SEO metrics to stakeholders across the business
- Work with internal teams to brainstorm and develop content ideas based on business priorities, opportunities, input and direction
- Ability to drive multiple, simultaneous projects in a results focused environment.
The Successful Applicant
- A track record of producing actionable recommendations and successful SEO outcomes in competitive niches
- Strong understanding of core search engine concepts - crawling, indexing, ranking signals etc
- Experience with a variety of SEO and Analytics tools, including Screaming Frog, SEMrush, ahrefs, Moz, Searchmetrics, BrightEdge, Google Search Console, PageSpeed Insights, Lighthouse, the Chrome UX report, AWR Cloud, Authority Labs, WebPageTest, or relevant equivalents
- Understanding of HTML, CSS, and JS, and how these can affect search engine crawling, and SEO performance
- Demonstrated experience with Technical SEO audits and optimisation strategies
- Skilled communicator with the ability to be creative in developing new ways to solve business problems and derive actionable insights from site and competitor data
- Strong problem-solving skills, ability to work independently and comfort with learning new software programs
- A good understanding of business and marketing principles
- Familiarity with Agile development practices in a digital marketing environment is a bonus.
What's on Offer
- Work for an Australian household name & leader in the insurance space
- Flexible WFH hybrid, great employee benefits and career growth opportunities
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