Main characteristics
- Location
- Melbourne, Victoria
- Company
- Michael Page
- Employment type
- Temporary
- Category
- Marketing
- Industry
- Technology & Telecoms
Job summary
About Our ClientOur Client is a leading global software company.
Job Description
- Solution messaging and positioning: become intimately familiar with the regional customers' needs and purchasing patterns to develop optimum messaging to minimize sales cycle time and maximize customer value propositions.
- Content development: build, maintain and update product marketing assets e.g. product decks, product sheets etc.
- Market and competitive intelligence: partner with internal teams and external vendors to gather and analyze market and competitive information to support product portfolio, new product launches and to better position the business for profitable growth
- Sales enablement: build content and train sales team on messaging around new features, solutions and releases
- Install base cross-sell/up-sell assistance: assist the marketing team with depth of understanding in our customer base relative to where opportunities exist for add-on products and services
- Customer segmentation: help refine customer segmentation and personas to aid in a targeted approach. Proactively analyze sales opportunities to determine positioning strategies
- Go-to-market excellence: Support Demand Generation and Customer Marketing in the development of integrated marketing plans and deploys tactics to drive consumer awareness and consideration.
The Successful Applicant
- Relevant tertiary qualification in Marketing, Business and / or Technology
- Proven product marketing experience within enterprise technology sector
- Product marketing experience - messaging and positioning products to differentiate value proposition to audience (B2B)
- Ability to work autonomously, task orientated and results driven.
- Strong stakeholder management skills and customer orientated.
What's on Offer
- Part of a leading enterprise software company, publicly listed and aggressively growing.
- Part of a global team to deliver customer solutions.
- 12 month fixed term contract
- Attractive remuneration and rewards program
- DEI policies and benefits
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