Product Marketing Manager

 

Main characteristics

Company

LAB3 PTY LTD

Category

Marketing & Communications

Job summary

LAB3 at its core is an engineering company who build innovative solutions to real world problems - we are a cloud first organisation that engages customer and people through our passion for cloud native environments. We are here to disrupt industry and we face the future of technology with a fearless philosophy. Widely recognised as the pre-eminent Azure solutions provider in Australia, LAB3 is paving the way for the adoption of cloud products and solutions. Partnering with the world's leading technology companies, we are solving age old problems through the application of IaaC and extensive blueprint libraries that have delivered seamless solutions for Australia's largest enterprise environments. Azure Cloud, Automation, DevOps, Modern Workplaces, Modern Network and Security, Data, AI and IoT - it's what we do!

This role will drive the product marketing strategy for the product and service solution portfolios of LAB3 in the cloud migration, modernisation, security, data management, DevOps and IoT markets to deliver on business growth objectives

Role Responsibilities & Requirements Deliver product communications and positioning aligned with messaging architecture across the portfolio of product and service solutions Develop clearly differentiated value and unique selling propositions for net new and current product audiences across all solutions and regions Deliver customer insights via closed loop feedback and understand competitive dynamics to inform and influence product, marketing and sales strategy In collaboration with product leads, run early adopter programs to determine viability of new releases Create and deliver a cohesive customer advocacy program to improve referrals, retention, share of wallet and build equity in the product brands Design and deliver go-to-market strategy and supporting materials for new product and feature launches aligned to market segment, audience & product lifecycle stage Lead and/or participate in cross-functional projects for products including pricing changes Build engagement and drive client retention through leadership with the client services function and embed client centricity into the organisation Provide reporting across performance of all activity including product enablement assets, GTM activity, partner asset adoption & utilisation Contribute to the development of sales enablement assets Contribute to the development of the marketing strategy

Skills, Abilities & Necessities

Direct experience in enterprise B2B SaaS / software is mandatory!
Demonstrated ability to deliver compelling positioning and content Proven experience launching & managing software / technology products and/or features in enterprise B2B markets Experience developing messaging and product propositions for CIOs, CTOs and CISOs 4+ years' experience in strategic marketing Exceptional stakeholder management Experience in a fast growth enterprise technology and / or software environment Managing budgets Solid knowledge of enterprise & public sector markets, delivering successful outcomes for complex / long cycle products Strong communication skills, including creating & delivering persuasive presentations and business cases Strong influencing and relationship management skills, including with technical and executive stakeholders Strategic and analytical thinker, with a can do, must do attitude. Proven organisational, prioritisation and planning skills Tertiary Marketing qualification, MBA a plus

What's in it for you? Become part of one of the largest Azure shops in Australia and a cloud native focused environment Work with a 6-time Microsoft Gold Partner and Awarded Growth company alongside some of the industry's leading tech professionals (we are proud to say we preserve a hub of some of the top talent in this space) Be part of a company that is leading the way in specialised areas and partnered on high profile client projects - Green field and existing. Learn with us as our core technologies dynamically adapt based on market innovations. Consistently be exposed to the latest technologies in cloud native and highly technical environments As part of our commitment to providing a supportive working environment that values inclusion, flexibility, diversity and differences, we actively encourage and embrace across all cultural backgrounds, genders, abilities and circumstances. Work life balance and wellbeing is important to us - we are committed to finding the right balance to help you thrive. Leadership support - We remain dynamic throughout any circumstance and make sure our people stay secured, protected and understood. LAB3 have built a culture and way of working that allow all our teams to consistently remain resilient. Awarded #3 of LinkedIn Top 10 Start-ups in Australia of 2020 & recognised as CRNs' Largest Growing IT Company 2019.