Main characteristics
- Location
- Sydney, New South Wales
- Company
- Randstad
- Salary
- AU$80,000 - AU$110,000/per year
- Employment type
- permanent
- Category
- marketing & communications
Job summary
job detailsYour new company:
Australias largest not-for-profit health fund who are committed to Uncommon Care. Uncommon Care means putting people before profit and going the extra mile to create outstanding member experiences. With a purpose to bring human touch to healthcare, and commitment to making the healthcare system understandable, affordable, and high quality for Australians. ...
Your new role:
Reporting to the Senior Lifecycle Marketing Manager in the Member Marketing & Analytics function, the Lifecycle Marketing Specialist is responsible for the management and delivery of key lifecycle journeys and member marketing communications (both BAU and project based) that will help inform, educate, engage, and retain members. Key focus will be to develop activity that will positively impact member retention and satisfaction rates while helping members understand and get better value out of their cover - by delivering the right communication at the right time, via traditional and digital channels.
Responsibilities:
- Responsible for end to end campaign planning and delivery of key lifecycle, member support and retention communications. This includes development of communications, stakeholder engagement, creative review, agency/supplier coordination, and the reporting and tracking of results
- Support in the delivery of key annual retention and mandatory communications, and any other compliance activity as they arise
- Ensure communication developed is data driven and helps support key member engagement and retention metrics
- Coordinate the relevant communication & data requirements for each campaign
- Capture and report on learnings and insights for future testing and optimisations
- Work closely with key stakeholders to develop marketing and communications plans and generate marketing activity to drive bookings and engagement with program and services
- Liaise with internal stakeholders including the broader marketing team, and key stakeholders as required to ensure a consistent member experience across various member touchpoints
Your skills and experience:
- Tertiary qualifications in marketing and/or communications
- 5+ years experience in a data driven marketing communication role in medium to large organisations
- Strong end-to-end marketing campaign experience and a proven track record of results
- Strong skills in utilising data and analytics to measure and derive insights that will help refine and optimise campaigns
- Strong grasp of current lifecycle marketing strategies and in designing multi-channel campaigns
- Experience in working with internal and external vendors in the execution of campaigns, especially email and direct mail
- Strong project management skills - ability to manage multiple projects with conflicting deadlines, work under pressure and maintain professionalism
- Have strong senior stakeholder experience in a large corporate environment and able to collaborate with internal stakeholders confidently and effectively
Your benefits:
- Work/life balance- We encourage and support flexibility.
- Great culture- Our close-knit team is fun and friendly with social events from time to time.
- Location- Sydney CBD
- Flexibility- Hybrid working environment
Your next step:
[Apply Online] or call me now on 0456757930 to discuss your next role.
If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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Your new company:
Australias largest not-for-profit health fund who are committed to Uncommon Care. Uncommon Care means putting people before profit and going the extra mile to create outstanding member experiences. With a purpose to bring human touch to healthcare, and commitment to making the healthcare system understandable, affordable, and high quality for Australians.
Your new role:
Reporting to the Senior Lifecycle Marketing Manager in the Member Marketing & Analytics function, the Lifecycle Marketing Specialist is responsible for the management and delivery of key lifecycle journeys and member marketing communications (both BAU and project based) that will help inform, educate, engage, and retain members. Key focus will be to develop activity that will positively impact member retention and satisfaction rates while helping members understand and get better value out of their cover - by delivering the right communication at the right time, via traditional and digital channels.
Responsibilities:
- Responsible for end to end campaign planning and delivery of key lifecycle, member support and retention communications. This includes development of communications, stakeholder engagement, creative review, agency/supplier coordination, and the reporting and tracking of results ...
- Support in the delivery of key annual retention and mandatory communications, and any other compliance activity as they arise
- Ensure communication developed is data driven and helps support key member engagement and retention metrics
- Coordinate the relevant communication & data requirements for each campaign
- Capture and report on learnings and insights for future testing and optimisations
- Work closely with key stakeholders to develop marketing and communications plans and generate marketing activity to drive bookings and engagement with program and services
- Liaise with internal stakeholders including the broader marketing team, and key stakeholders as required to ensure a consistent member experience across various member touchpoints
Your skills and experience:
- Tertiary qualifications in marketing and/or communications
- 5+ years experience in a data driven marketing communication role in medium to large organisations
- Strong end-to-end marketing campaign experience and a proven track record of results
- Strong skills in utilising data and analytics to measure and derive insights that will help refine and optimise campaigns
- Strong grasp of current lifecycle marketing strategies and in designing multi-channel campaigns
- Experience in working with internal and external vendors in the execution of campaigns, especially email and direct mail
- Strong project management skills - ability to manage multiple projects with conflicting deadlines, work under pressure and maintain professionalism
- Have strong senior stakeholder experience in a large corporate environment and able to collaborate with internal stakeholders confidently and effectively
Your benefits:
- Work/life balance- We encourage and support flexibility.
- Great culture- Our close-knit team is fun and friendly with social events from time to time.
- Location- Sydney CBD
- Flexibility- Hybrid working environment
Your next step:
[Apply Online] or call me now on 0456757930 to discuss your next role.
If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
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- skills
- Marketing Specialist
- Lifecycle Marketing
- Lifecycle Marketing specialist
- Marketing
- qualifications
- Bachelor's degree or higher
- education
- Bachelor Degree
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