Main characteristics
- Location
- Brisbane, Queensland
- Company
- Australian Red Cross
- Employment type
- Full time
- Category
- Marketing & Communications
Job summary
Full time permanent role, flexible location and hybrid working Take a lead role in our digital transformation to true data-driven, personalised experiences Work for the world's largest humanitarian movementAbout Us
Australian Red Cross is part of the worlds largest humanitarian movement. We support and empower people and communities in times of vulnerability. We act for humanity.
Red Cross has ambition to deliver even greater impact in helping those we serve and a strategic focus on the areas where we have the greatest expertise.
To support our strategy, we are investing in our Digital team to enable digital growth and significant transformation that reflects the changing external environment, increases net revenue to fund programs and impact, and supports our people.
Its a great time to join us and take a lead role in our transformation from channel-centric push campaigns to true data-driven, personalised experiences.
About the role
As the Digital Lifecycle Manager, you will lead the strategy and execution of digital touchpoints for Red Cross customers across all lifecycle stages reach, acquisition, conversion, retention, and loyalty ensuring touchpoints are data-driven, optimised, and effective.
Working closely with fundraising managers and revenue business unit leaders you will be accountable for overseeing the delivery of effective, data-driven digital prospecting and retargeting campaigns, lead generation, nurture tracks and automated customer journeys focused on retention and reactivation.
What you will bring Significant experience in a data-driven, automated marketing leadership role within the not-for-profit sector Proven management experience leading small digital teams through digital transformation and systems integration/migration A strong knowledge of digital marketing solutions architecture, digital marketing tactics, metrics and lifecycle marketing techniques as well as automation and performance marketing A strong understanding of fundraising programs and how to embed digital touchpoints into fundraising journeys and customer journey stages and ability to craft strategy around these stages Demonstrated success in driving growth through performance marketing and customer journey automation, end-to-end marketing campaign experience and a proven track record of results Proven success utilizing data and analytics to measure and derive insights that will help refine and optimise campaigns Excellent relationship building, interpersonal, stakeholder engagement and negotiation skills and ability to bring people along the transformation journey
Our Covid-19 safe practices
Its vital you review our Red Cross COVID-19 and pre-employment requirements here prior to applying.
Why work with us?
Work for purpose, know that the work you do enables Red Cross to support and empower people and communities in times of vulnerability.
You can access flexible working arrangements and generous salary packaging options that can increase your take home pay by paying certain expenses using pre-tax dollars up to $15,900 a year.
Red Cross respects, values and encourages diversity. We believe that diversity in our people enriches our organisation as well as the impact we have.
Further information
To find out more about this opportunity please refer to the position description below. For additional enquiries, please contact Imogene Grant: [Apply online] to start a confidential discussion.
Position description: Digital Lifecycle Manager (HRC0069308).pdf
Applications close: Sunday 31 July 2022
Including a cover letter with your application is strongly encouraged for this role. Please apply as soon as possible as we will be reviewing applications as they come in and may close the advertisement earlier.
Applications must be submitted online to be considered for this role.
Aboriginal and Torres Strait Islander people are strongly encouraged to apply.
We are committed to protecting the rights of all people, particularly those who may be experiencing vulnerability. We want the people we work with to feel safe, be safe, and free from abuse of any kind. We are a child safe organisation. We have zero tolerance for child abuse. We value, respect and listen to children and are committed to supporting child safety and wellbeing in our work.
Thank you for considering a career at Red Cross. We also have great opportunities to volunteer. Click here to find out more.
Job Ref #: 520772
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