Digital Marketing Manager

 

Main characteristics

Location

Perth, Western Australia

Company

Michael Page

Salary

AU$80,000 - AU$110,000

Employment type

Permanent

Category

Digital

Industry

Technology & Telecoms

Job summary

About Our Client

My client is a Perth founded start-up organisation within the Telecommunications and Gaming industry based in the CBD. This individual will have the opportunity to work within a high-performing team and will work within a team of 8 and will work closely with the CMO and external creative and digital agency partners.

Job Description

- This role will project manage, lead and implement digital marketing strategies across 3 brands
- This role will oversee a team of 2 - 3 direct reports, whilst providing support to the CMO and working closely with the Head of UX and Design.
- Responsible for liaising and building relationships with external digital and creative agencies to ensure that campaigns are to brief, budget and time-line and analysing campaign results provide insights to the agency and optimise performance.
- Assistance with strategic content planning for website, social media and other channels.
- Project manage and work closely with the Head of UX and Design and Developers in the delivery of a new website. This project is at early stages and will feature regularly in this persons role. This website will be developed entirely in-house with talented developers based in WA!
- Manage, meet with and build relationships with ongoing partners, ensuring that all partners are supported in meeting digital marketing objectives and outcomes as per the partnership agreement.
- This role would also be responsible for re-designing their Lead Funnel Management for 2 of the brands and will be responsible for redesigning the communications to conversion to paid subscription.
- Coordination of mapping and automation of customer communications and lead nurturing through the relationship lifestyle.
- This role will oversee a budget that they will be responsible for managing in collaboration with the CMO.
- 50/50 strategic vs. hands on role.
- Support growth of Marketing team, hiring, on boarding, training and coaching of team members.

The Successful Applicant

- This role would suit someone with 5 + years experience in a Digital Marketing role or comes from Senior Digital Marketing Specialist or Coordinator level, looking to take on more leadership responsibility and progress into a team lead role.
- Some leadership experience is desirable, however candidates with minimal leadership experience will still be considered.
- Someone with customer experience mapping, customer life-cycle marketing and/or marketing automation experience would be very valuable and highly regarded for this role.
- Ability to connect with a range of audiences through multimedia, writing, design, and storytelling.
- In-depth understanding of social, search, and digital marketing best practices and industry trends.
- Good time management, organisational and prioritisation skills.
- An autonomous self-starter with the ability to think on your feet and manage various projects at once.
- Exposure to the telecommunications or gaming industries - desirable
- Experience working with publicly listed companies or businesses with a subscription model for customers

What's on Offer

This is an exciting position because 80% of this role will be lead by the key deliverables and the foundation of this position description. However, they are looking for someone who is passionate about creating an impact and making the 20% of the role their own and broadening the scope of this role (guided by the CMO) where they see fit.

My client is ideally looking for someone who can have a creative impact who is passionate about exploring and finding new opportunities internally and externally to take the business to the next level.

This role and business culture would suit someone who is passionate about gaming, sports, technology, telecommunications and working within a start-up environment.

You will also have the opportunity to work from home for 2 days per week and there are offices available to staff in the CBD and based north of the river. Some outside of office hours may be required on occasion.

In addition to being an amazing opportunity - you will also have access to some of the following perks:

- Free breakfast cereal, fruit & wellbeing initiatives for staff.
- Access to wholesale computer parts/electronics and free internet.
- Discount gym membership.
- Continuous development to support your career goals and ambitions & More!