Main characteristics
- Location
- Sydney, New South Wales
- Company
- Michael Page
- Salary
- AU$80,000 - AU$90,000
- Employment type
- Permanent
- Category
- Marketing
- Industry
- Leisure, Travel & Tourism
Job summary
About Our ClientAustralia's award winning self-drive specialist offering amazing deals on worldwide car and motorhome hire, Euro-Leasing and luxury rentals.
Founded in 1988, we now work with car hire suppliers in 24,000 locations in over 140 countries worldwide, so whether you are travelling for pleasure or business, we can provide the best solution to suit your needs.
Job Description
The key responsbilities include but are not limited to:
- Assume responsibility and ownership of the Paid Search campaigns and results for the company and Auto Europe AU and NZ campaigns across Google & Bing platforms
- Monitor and perform ongoing keyword optimisation
- Data testing, collection and analysis, identify trends and providing insights to achieve maximum ROI in paid search campaigns
- Create, execute and report on tests to maximise CTR & conversion rates, and reduce CPC
- Track, report, and analyse website analytics and PPC initiatives and campaigns. Maintain daily, weekly and monthly SEM reports with actionable commercial insights from the data
The Successful Applicant
The successful candidate will possess:
- Minimum 2+ years experience in Paid Search
- Proven SEM experience and success managing multiple campaigns across Google and Bing platforms
- Strong interest in working in international markets
- Experience with website analytics tools (e.g, Google Analytics)
- High level of proficiency with data analysis and strong attention to detail
What's on Offer
- Hybrid working model and flexibility
- Central location
- Ownership of the Paid Search department
Inform me about similar jobs: