Main characteristics
- Location
- Sydney, New South Wales
- Company
- Michael Page
- Employment type
- Permanent
- Category
- Marketing
- Industry
- Retail
Job summary
About Our ClientWork for one of the world's leading fashion brands with it's Australian HQ based out of Sydney, CBD.
Job Description
- Drive the global strategies and plans and make them relevant for your customer group and the market conditions
- Build a solid understanding of the customer groups in your market. Identify challenges, growth opportunities, competition - and suggest strategies and actions in Australia and to central functions to grow customer group
- Leverage global insight packages and work within the team to complete the picture with local customer insights and research
- Build an omni customer activation and communication plan per key customer group & segment to be leveraged in commercial plans, cross touchpoints, in media channels and in Member program
- Work with all commercial marketing and sales teams in the market and region to anchor to realise the plan and follow-up on results
- Be a driver of Customer group & segment collaboration
- Together with other key stakeholders - Set, follow up and report on KPIs and objectives connected to customer group and key activities or sales periods. Secure customer group sales and profitability follow-up with commercial team
- Set acquisition & activation plan for your segment/customer group
- Plan and drive the set-up of targeted messages test and follow-up on results
- Leverage customer centric reports and systems to follow up your customer group
The Successful Applicant
- University degree in Economics, Marketing, Engineering, Communication, Analytics or equivalent
- Previous experience as a Brand Manager, Junior Marketing Manager, Retail/Digital Strategist, Project Manager or equivalent
- +5 years' experience working in a marketing field with a proven track record of creating customer centric results
- Previous project management experience, working to timelines, collaboration with wider business functions and end-to-end responsibility with a result-oriented mindset
- Having the ability to build strategies into detailed action plans to meet goals
- Knowledge of disciplines within analytics/reporting, marketing and communications
- Great pedagogical and inspirational communication skills
- Ability to build consensus and align stakeholders in other teams to drive end results
What's on Offer
- Hybrid working model
- Staff discount
- Up to 26 weeks paid parental leave for eligible team members
- Enjoy your birthday with an extra day of leave