Brand Manager

 

Main characteristics

Location

Sydney, New South Wales

Company

Michael Page

Employment type

Permanent

Category

Marketing

Industry

Retail

Job summary

About Our Client

Work for a global powerhouse in the fashion and fragrance industry, this luxury brand embodies a rich heritage and an unwavering commitment to creativity, innovation, and sustainability. With a diverse portfolio of renowned brands spanning fragrances, cosmetics, and fashion, this company captivates a global audience with its exceptional products that exude elegance and style. Through strategic partnerships and a robust distribution network, it has successfully expanded its reach and solidified its position as a leader in the realm of luxury goods.

Job Description

Marketing Plans

- Protect and enhance the brand image of the managed portfolio
- Develop comprehensive launch and animation calendars to drive growth across all channels
- Proactively identify gaps in the plan and propose ATL and BTL programs to activate the brands
- Ensure efficient implementation of ATL and BTL actions at the market level
- Present category expansion opportunities to retailers
- Provide monthly reports on net sales, retail sales, and competitor analysis
- Collaborate with Senior Marketing Manager to align brand strategy with overall initiatives
- Lead and influence internal and external stakeholders for successful plan implementation
- Deliver strategy presentations to key accounts and at sales conferences
- Support sales team with in-store tools to enhance sell-through
- Lead and train Marketing Executive, setting clear goals and responsibilities

Budgeting

- Develop brand portfolio budget aligned with business objectives
- Monitor and track monthly brand spend to ensure compliance with approved budgets

Forecasting

- Support annual forecasting of new products in collaboration with Commercial and Operation teams
- Create forecast planners with performance benchmarking
- Set launch guidelines and align with A&P strategies
- Estimate prices based on global indicators
- Forecast marketing collateral needs
- Communicate forecast changes to HQ when necessary
- Collaborate with operations team to ensure timely and accurate forecasts

Media Management

- Lead media planning and adaptation of global strategies to regional market realities
- Work with local media agency to implement media campaigns
- Track and manage media invoices within budget

Public Relations

- Develop impactful PR strategies for the brand portfolio
- Collaborate with PR agency to implement activations
- Cultivate a network of influencers aligned with brand identity
- Provide PR clippings to brand teams at HQ

Pricing

- Assist with pricing analysis and recommendations
- Update price lists in the pricing portal
- Monitor competitor pricing strategies and market trends
- Coordinate with Sales and Finance teams

The Successful Applicant

Experience:

- Solid experience in a brand management, category management or similar level marketing role (minimum 3 years)
- Luxury/FMCG background highly regarded
- Experience working within the relevant channel of distribution

Education: Degree holder in Marketing / Business Administration
Languages: English

Specific Knowledge required:

- High level of energy, passion and forward thinking
- Entrepreneurial mindset
- Strong communication skills
- System and process driven
- Strong analytical, thinking and problem-solving skills
- Ability to work under pressure and timelines
- Advanced Word, Excel and PowerPoint skills

What's on Offer

- Competitive salary + 10.5% Super + Bonus
- Central Sydney CBD location
- Hybrid working mode
- Huge growth opportunity