Marketing Manager

 

Main characteristics

Location

Melbourne, Victoria

Company

Michael Page

Employment type

Permanent

Category

Marketing

Industry

Media & Agency

Job summary

About Our Client

The business is the brand powering industry-leading media and event brands, providing powerful media solutions. They do this through a range of face-to-face events, conferences/summits, trade shows/exhibitions, digital publishing and publications within select business industries.With offices in The United States, Canada, the United Kingdom, Hong Kong and Australia, they are showing no signs of slowing down. The Australian division began in 2000, adding a strong portfolio of brands across the food, building and security and energy industries. They have since expanded into luxury travel, marketing, technology and natural and organics.

Job Description

- Grow revenue and profitability by leading the development, wider business engagement and sign off of the Annual Marcomms Strategy & Campaign for the brand
- Provide input to the Head of Marketing (HOM), and the Commercial/Product teams to set the customer (visitor) targets to be achieved on an annual basis
- Work in collaboration with other functions or team members such as the Commercial Director and Product Manager to develop deep industry understanding to drive better strategy and execution
- Lead the marcomms strategy development and execution of relevant visitor and exhibitor communication and marketing materials
- Make the commercial case for the annual setting of the Marketing Budget
- Responsible for the development of show creative ensuring it is in line with the brand and reflects values of the product
- Develop and manage relationships with external agencies and key stakeholders
- Lead relevant post show analysis and using insights and learnings from show completion build brand strategy for following year
- Working with the HOM, position the exhibition for future growth by quantifying leading market segments, categorising market penetration, retention, growth trends, industry issues and purchase levers - develop buyer personas
- Lead the implementation and delivery of campaign elements including creative, media, print and mail houses
- Brief and manage all external agencies required to execute roles to deliver the show campaigns - e.g. PR
- Effectively coach, mentor and develop team members to achieve required results
- Drive the Performance and Development Review process with your employees including setting of Key Performance Indicators, continual assessment of performance against KPIs through monthly and quarterly check-ins etc.

The Successful Applicant

* 3-5 years Business to Business Marketing or event management marketing experience
* Minimum of 2 years People Management experience
* Outstanding campaign planning and execution capability
* Strong commercial track record in delivery of outstanding business performance results
* Strong stakeholder management experience and expertise
* Degree in marketing or related commercial discipline
* Strong data and insights experience - ability to report on individual campaign aspects on an ongoing basis
* Experienced and comfortable using Campaign Monitor, Google Analytics and Word Press
* Strong ability to work autonomously and as part of a team
* Strong copywriting skills - for marketing collateral, website etc.
* Budget management - forecasting and regular reporting including monthly reconciliation reports
* Thrives working in a fast-paced environment and works well under pressure
* Advanced skills and knowledge of MS Office (Outlook, Word, Excel, PowerPoint)
* Strong digital marketing planning, executing and reporting skills e.g. SEM, Adwords, social media and building and creating EDMs (Electronic Direct Mail) using campaign monitor template
* Experience in developing and driving acquisition and retention campaigns

What's on Offer

- Strong professional development in a thriving events business across a number of industries
- A great opportunity to expand your leadership skills
- Melbourne CBD location in brand new offices, with hybrid flexibility
- The opportunity to travel for events and execute them with the team
- A wonderful team culture who collaborate and work together each day
- Team breakfasts and drinks every week
- Generous salary with a growing team, providing career growth and progression