eCommerce Marketing Manager

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Ad nr: 53247
Published: 18 December 2022, views: 1

 

 

Main characteristics

Location
Melbourne, Victoria
Company
Michael Page
Employment type
Temporary
Category
Marketing
Industry
Financial Services

Job summary

About Our Client

My Client has revolutionised the world of 'buy now, pay later' as a global organisation they over 50,000 retailers and have more than 10 million active customers.

Job Description

As the eCommerce Site & App Marketing Manager to support and lead a team of digital markers to deliver a customer-first experience across our app & website within the ANZ region. Spanning across several parts of the organisation merchandising, campaign landing pages, and content. You will require a seamless blend of strategic analytic skills, along with a strong understanding of engaging content. This will involve regular reporting to ensure that we are learning and adapting continually, and driving conversion and sales in the online channels.

- Build and manage the data-led online content strategy & calendar.
- Manage and optimise the performance of the strategy on website & app across homepage, navigation, categories, product and merchandising merchants
- Lead the development of our web to app download strategy
- Work closely with the affiliate team to commercialise in-app placements
- Collaborate with the CRM team to drive customers to the app via CRM channels including email, sms and push notifications
- Manage the build and execution of online assets in the CMS for homepage, navigation, categories & edits, landing pages, merchant and product merchandising
- Manage the online marketing campaign processes, implementation, and delivery to constantly evolve and improve campaigns across website and app
- Analyse online performance and develop a test and learn strategy to enhance performance

The Successful Applicant

- Strong experience in Digital marketing, focused around eCommerce, site merchandising and digital content
- Ability to see the bigger picture and think outside the box to increase KPIs, and improve online engagement
- You have experience building & executing online assets in CMS: building banners, landing pages, edits, site merchandising and custom initiatives like gift guides
- Strong understanding of online marketing campaign processes, implementation, and delivery
- Understanding and experience analysing data and building insights to improve online performance
- Ability to build relationships with stakeholders and partners
- Experience in the retail or media industry will be highly regarded

What's on Offer

- Beautiful office space in Melbourne
- Work flexibly, offering flexible working hours and hybrid WFH options
- Work within a innovative and collaborative team


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Published: 18 December 2022, views: 1


Company: Michael Page

Location: Melbourne, Victoria


Industry: Financial Services
Category: Marketing
Employment type: Temporary


Additional information:

Michael Page

Application for the position: eCommerce Marketing Manager

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Attachments: • Curriculum Vitae , cover letter, other •


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