Main characteristics
- Location
- Melbourne, Victoria
- Company
- Michael Page
- Employment type
- Permanent
- Category
- Marketing
- Industry
- Media & Agency
Job summary
About Our ClientThe business is the brand powering industry-leading media and event brands, providing powerful media solutions.
They do this through a range of face-to-face events, conferences/summits, trade shows/exhibitions, digital publishing and publications within select business industries.
With offices in The United States, Canada, the United Kingdom, Hong Kong and Australia, they are showing no signs of slowing down.
The Australian division began in 2000, adding a strong portfolio of brands across the food, building and security and energy industries. They have since expanded into luxury travel, marketing, technology and natural and organics.
Job Description
- Implement and deliver campaign elements and manage all aspects of the ticketing/registration process including on-site ticketing, under direction from the Marketing Manager (MM)
- Ensure website and other digital channels are up-to-date at all times
- Work with the Traffic Manager to ensure collateral for both Visitor and Exhibitor promotions are delivered
- Brief and execute eDMs, SMS to promote the show and engage consumers
- Brief and execute trade press ads and digital elements on time and on brief
- Build calendar of events with relevant partners and manage execution
- Coordinate and track the marketing collateral including leaflets, posters, postcards, tickets and mail out as required
- Assist with sponsorship requirements and execution
- Research online lists, companies, organisations and any other areas to target specific messages to encourage visitors to attend
- Assist the MM to gather & manage topical information for pre-show PR opportunities
- Travel Interstate when required for client meetings, shows and marketing activity
- Attend weekly team meetings and any additional meetings as required
- Respond to visitor enquiries by phone and email
- Keep budget spread-sheet up to date with invoices under direction from MM
- Coordinate all required post-show activities, including post show report and updates to website
- Prepare onsite run sheet for marketing & social media team
- Assist the MM with the PR agency on PR launches that may arise
- Assist with onsite marketing communications - eDMs, SMS to stimulate visitor numbers
The Successful Applicant
- A relevant business/marketing qualification
- Experience in the exhibition/expos/events space
- Excellent copywriting skills
- Experience working on end-to-end campaigns
- High communication skills - written and verbal
- Good understanding of brands, and the role of strategy
- Outstanding Personal drive
- High attention to detail with strong capabilities in terms of prioritising work and meeting deadlines
- Must be able to work on multiple initiatives / projects
- Skills and knowledge of MS Office (Microsoft Publisher, Outlook, Word, Excel, PowerPoint)
- Ability to report on individual campaign aspects on an ongoing basis
What's on Offer
- Strong professional development in a thriving events business across a number of industries
- A great opportunity to expand your core marketing skills
- Melbourne CBD location in brand new offices with hybrid flexibility
- The opportunity to travel for events and execute them with the team
- A wonderful team culture who collaborate and work together each day
- Team breakfasts and drinks every week
- Be part of a growing team, providing collaboration and learning opportunities
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