Membership Growth Lead

 

Main characteristics

Location

Gold Coast, Queensland

Company

RIMPA

Salary

$85,000 $95,000 per year

Employment type

Full time

Category

Sales

Job summary

About us

RIMPA - Records and Information Management Practitioners Alliance Global, is the peak industry body representing practitioners in the records, data and information space. We provide a diverse range of professional development, recognition and global networking opportunities to our membership base of over 2500 practitioners! We are seeking a dynamic Membership Growth Lead to join our team.

Job Overview: The Membership Growth Lead is responsible for developing and implementing strategies to grow the association's membership base and increase revenue streams. This role will require a proactive approach to identifying and pursuing new business opportunities, building relationships with potential members, and creating compelling value propositions.

Remote working conditions available.

Reports to: Membership Engagement Manager

Responsibilities:Develop and implement strategies to increase membership growth and revenue streams.Identify and pursue new business opportunities by researching and analysing market trends and competitive landscapes.Create compelling value propositions that appeal to prospective members and differentiate the association from competitors.Build and maintain strong relationships with potential members, including regular communication and networking opportunities.Collaborate with internal teams to create targeted marketing campaigns and collateral to promote membership benefits and services.Lead the membership recruitment and retention efforts, including tracking membership data and creating reports to analyse trends and make recommendations for improvement.Conduct market research and analysis to identify new revenue streams Manage and negotiate partnership agreements with external organizations to create mutually beneficial relationships.Developing and executing business development strategies to increase membership growth and revenue streams. Recruitment and retention of members: The Membership Growth Lead is responsible for leading membership recruitment and retention efforts, which includes tracking membership data and making recommendations for improvement.Creating reports to analyse the effectiveness of business development strategies to inform decision-making.

Qualifications:3-5 years of experience in business development, sales, or marketing.Proven track record of developing and executing successful business development strategies.Excellent communication, networking, and interpersonal skills.Strong analytical skills and ability to use data to inform decision-making.Experience with membership associations or non-profit organisations is preferred.Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.Proficiency in Microsoft Office Suite and other business development tools.

KPIs (Key Performance Indicators) that will be used to measure the performance of a Membership Growth Lead:Membership Growth: An agreed number of new members recruited during a specified period. Revenue Growth: The amount of revenue generated from membership fees, and other sources. Pipeline Development: The number of potential members in the pipeline at any given time.Conversion Rate: The percentage of leads that convert to new members. Partnership Development: The number of external partnerships developed during a specific period. Customer Satisfaction: The satisfaction level of members via an annual survey.

It's important to note that the KPIs for this role may vary depending on the organization's goals and priorities. These KPIs should be tracked regularly and used to inform decision-making and strategic planning.

Skills:Business acumen: Must have a good understanding of the business world, including market trends and competitors.Sales and marketing skills: Must have excellent sales skills to develop and implement successful strategies to increase membership growth.Communication and interpersonal skills: Must be an effective communicator, able to build relationships with potential members, negotiate partnerships, and provide exceptional customer service.Analytical skills: Must have strong analytical skills to analyze market research data and track membership and revenue trends.Strategic thinking: Must be able to think strategically to develop and execute successful business development strategies.Project management skills: Must be able to manage multiple projects and initiatives simultaneously, ensuring that they are delivered on time and within budget.Teamwork and collaboration: Must be able to work collaboratively with internal teams, including marketing, events, and membership teams, to achieve common goals.Flexibility and adaptability: Must be able to adapt to changing market conditions, adjust strategies as needed, and be flexible in their approach to achieving goals.Passion for the industry: Must have a passion for the industry and a desire to promote RIMPAs mission and values.

Overall, the Membership Growth Lead must possess a diverse set of skills to successfully develop and execute business development strategies that increase membership growth for the company.