Main characteristics
- Location
- Melbourne, Victoria
- Company
- Michael Page
- Employment type
- Temporary
- Category
- Marketing
- Industry
- Leisure, Travel & Tourism
Job summary
About Our ClientAs a market leader in entertainment catering to a vast range of consumer segments incorporating dining, bars, gaming, entertainment, leisure, hotels, and retail supported by a world-class loyalty program. They strive to make the ordinary extraordinary.
Job Description
Marketing Executive will be involved in the development of the marketing plan, the detailed design of campaigns in that marketing plan, the delivery and execution of those campaigns and post campaign reviews. This role will be supported by the Marketing team including Creative Studio, PR, Social, Digital, Communications and Media to bring to life the activation of the marketing plan.
- Support the Marketing team with campaign strategies, planning, implementation and execution
- Refine promotion, offer and event concepts adhering to brand guidelines and budget to determine qualification criteria, promotion/offer mechanics, event times, conditions, and exclusions
- Plan marketing activity annual portfolio calendar
- Write brief for creative concept development for promotions, offers and ticketed events with sufficient lead-times for requirements to be fulfilled
- Liaise with internal and external stakeholders including in-house studio, agency suppliers, digital and social teams
- Work with Senior Marketing Manager to develop and manage the brand positioning strategy
The Successful Applicant
- Brand Marketing Experience (hospitality, beverage, entertainment or retail preferred)
- Proven success in driving results with an absolute passion for brand marketing
- Experience supporting or managing integrated campaigns
- Experience in project management especially managing multiple projects and stakeholders
- Self-motivated, ability to work well under pressure and on own initiative
- Results driven with demonstrated stakeholder management
- Strong attention to detail
- A flexible approach to work, enough to work in a dynamic and changing environment
- High energy, drive and a sense of fun
What's on Offer
- Hybrid working arrangement
- Opportunity for growth and learning
- Fantastic opportunity to work within an world-class Australian organisation
- Collaborative and inclusive team