Main characteristics
- Location
- Dawes Point, New South Wales
- Company
- Randstad
- Salary
- AU$ 110000 - AU$ 135000 /per year
- Employment type
- Contract
- Category
- marketing & communications
Job summary
job detailsAre you a Marketing or Digital Analyst looking for a new opportunity? A client of mine in the Fintech space is looking for a marketing analyst to joing their growing team. This company utilizes state-of-the-art technology and has earned ecognition on Fortune's Best Workplaces in Technology list.
About the role:
...
- Develop, maintain, and own an internal reporting framework supporting Performance Marketing, Small Business (SMB), and Advisor/Accountant teams.
- Work closly with Performance Marketing, Mar-Tech Automation and DevOps teams.
- Generate concise reports and data visualizations for senior leaders, offering insights and highlighting KPI trends.
- Lay the groundwork for ongoing data collection and analysis related to campaign performance, market trends, and audience behavior.
- Identify opportunities for improved effectiveness and efficiency, providing prescriptive recommendations aligned with long-term business objectives.
- Utilize advanced measurement to analyze MER, nCAC, and MROI, simplifying and explaining the impact of marketing on key business metrics.
- Map customer journey touchpoints, offering a holistic view of the path to conversion using advanced attribution models.
- Lead system integrations and maintain data quality across multiple platforms, including GA4, Adobe Analytics, Salesforce, FullStory, internal data lake, and downstream marketing platforms.
- Bring data to life through visual storytelling and dashboard creation, confidently presenting data-driven insights and recommendations to all levels of the business.
- Translate complex information into concise, simplified language.
- Audit, identify, and troubleshoot data inaccuracies, inconsistencies, and irregularities, working to improve organizational processes.
About you:
- 3-5+ years of experience in a quantitative, data-driven field, with a focus on digital media advertising and significant client interaction.
- Experience in the financial services/accounting/B2B vertical is a plus.
- Bachelors degree or above in areas such as Business Analytics and Management, Data Science, Economics, Statistics, Mathematics, and/or Marketing.
- Deep understanding of data analytics and attribution models across multiple marketing channels.
- Expertise in omni-channel campaign tracking and a deep understanding of how online platform metrics influence offline business KPIs.
- Proven experience in website analytics, preferably in e-commerce or digital marketing environments.
- Familiarity with multiple media platforms, ad-serving, and web analytics tools (GA4, BigQuery, GMP, Google CM360, Google Ads, SA 360, Adobe Analytics, marketing/media tagging tools, etc.). Knowledge of BI/Data visualization tools (Looker, Tableau, etc.). Working knowledge of SQL and Python is a plus.
- Understanding of Media Mix Modeling (MMM) and its role in optimizing strategic planning of marketing investment.
- Innovative thinker with a passion for results through data-driven decisions.
- Ability to use data to tell compelling stories through reporting, explaining the 'what' and 'why' to key stakeholders and leadership.
- Excellent communication and project management skills, consistently meeting deadlines and managing multiple projects.
- Strong interpersonal skills, stakeholder management, and a collaborative mindset, able to work and communicate effectively with all levels of the organization
Your next step
[Apply Online] or call me now on 0437406207 to discuss your next role.
If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
show more
Are you a Marketing or Digital Analyst looking for a new opportunity? A client of mine in the Fintech space is looking for a marketing analyst to joing their growing team. This company utilizes state-of-the-art technology and has earned ecognition on Fortune's Best Workplaces in Technology list.
About the role:
...
- Develop, maintain, and own an internal reporting framework supporting Performance Marketing, Small Business (SMB), and Advisor/Accountant teams.
- Work closly with Performance Marketing, Mar-Tech Automation and DevOps teams.
- Generate concise reports and data visualizations for senior leaders, offering insights and highlighting KPI trends.
- Lay the groundwork for ongoing data collection and analysis related to campaign performance, market trends, and audience behavior.
- Identify opportunities for improved effectiveness and efficiency, providing prescriptive recommendations aligned with long-term business objectives.
- Utilize advanced measurement to analyze MER, nCAC, and MROI, simplifying and explaining the impact of marketing on key business metrics.
- Map customer journey touchpoints, offering a holistic view of the path to conversion using advanced attribution models.
- Lead system integrations and maintain data quality across multiple platforms, including GA4, Adobe Analytics, Salesforce, FullStory, internal data lake, and downstream marketing platforms.
- Bring data to life through visual storytelling and dashboard creation, confidently presenting data-driven insights and recommendations to all levels of the business.
- Translate complex information into concise, simplified language.
- Audit, identify, and troubleshoot data inaccuracies, inconsistencies, and irregularities, working to improve organizational processes.
About you:
- 3-5+ years of experience in a quantitative, data-driven field, with a focus on digital media advertising and significant client interaction.
- Experience in the financial services/accounting/B2B vertical is a plus.
- Bachelors degree or above in areas such as Business Analytics and Management, Data Science, Economics, Statistics, Mathematics, and/or Marketing.
- Deep understanding of data analytics and attribution models across multiple marketing channels.
- Expertise in omni-channel campaign tracking and a deep understanding of how online platform metrics influence offline business KPIs.
- Proven experience in website analytics, preferably in e-commerce or digital marketing environments.
- Familiarity with multiple media platforms, ad-serving, and web analytics tools (GA4, BigQuery, GMP, Google CM360, Google Ads, SA 360, Adobe Analytics, marketing/media tagging tools, etc.). Knowledge of BI/Data visualization tools (Looker, Tableau, etc.). Working knowledge of SQL and Python is a plus.
- Understanding of Media Mix Modeling (MMM) and its role in optimizing strategic planning of marketing investment.
- Innovative thinker with a passion for results through data-driven decisions.
- Ability to use data to tell compelling stories through reporting, explaining the 'what' and 'why' to key stakeholders and leadership.
- Excellent communication and project management skills, consistently meeting deadlines and managing multiple projects.
- Strong interpersonal skills, stakeholder management, and a collaborative mindset, able to work and communicate effectively with all levels of the organization
Your next step
[Apply Online] or call me now on 0437406207 to discuss your next role.
If this job isn't quite right for you but you are looking for a new position, please contact me for a confidential discussion about your career.
At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.
show more
- skills
Marketing Analyst, SQL, BI, Python, fintech, b2b
- qualifications
- 3-5+ years of experience in a quantitative
- data-driven field
- with a focus on digital media advertising and significant client interaction.
- Experience in the financial services/accounting/B2B vertica
- education
Bachelor Degree
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