Main characteristics
- Location
- Melbourne, Victoria
- Company
- Cengage
- Employment type
- Full time
- Category
- Marketing & Communications
Job summary
About usCengage is a leading educational content, technology, and services company for the higher education, vocational, school, professional and library markets. We provide superior content, personalised services and course-driven digital solutions that accelerate student engagement and transform the learning experience. We are part of a large global publishing group and have a successful local publishing program.
At Cengage we strive to set the bar higher to achieve the best possible outcomes for our customers by putting learning first. We embrace diverse thoughts and backgrounds and challenge ourselves and others for continuous improvement. We seek to employ the best people to deliver inspiring, innovative and sustainable educational solutions for our customers.
The opportunity
We have an exciting opportunity for a Digital Marketing Coordinator to develop, execute, measure and analyse engaging digital marketing campaigns for our Secondary School products for the Australian and New Zealand markets and support digital marketing campaigns for our School products.
You will be part of a creative, friendly, collaborative and high performing team reporting to the Marketing Communications Specialist Secondary. This position is based in Melbourne with current working from home arrangements in place however the opportunity to work in the Melbourne office is available.
The role
You'll be focused on: Planning and developing digital campaigns using all mediums to drive adoptions, sales and engagementEnsuring digital marketing content is current, on-message, integrated, appropriate and engagingUsing analytics to identify trends and insights; evaluate performance; report and improve resultsMaintaining and building new pages and content for our websiteCollaborate closely with internal stakeholders
Attributes: Familiar with marketing automation: including managing social media channels and google advertising/shopping campaignsAbility to set up tracking/reporting mechanisms to capture key metrics Analytical, strategic and problem-solving skills with aptitude to translate data analysis into business recommendationsExcellent knowledge of different digital sales and marketing channelsStrong knowledge of social media and digital platformsExperience working with Google Analytics Excellent written and verbal communication skillsAbility to identify trends and anticipate market changes
Qualification and experience:Degree or diploma in MarketingProven digital marketing experiencePrevious experience in similar environment/positionKnowledge and experience of the main social media platforms and Google AdwordsWebpage design and html experience preferred
What we can offer you?An attractive package including base salary plus superannuation Access to our Wellbeing Employee Assistance Program offering services in Mental Health and Wellbeing, Career Transition and Conflict ResolutionProfessional Development hub which includes access to online training coursesFree access to onsite gym and end-of-trip facilitiesMyki Commuter Club Publishers and staff discount
A Working with Children check will be required for this position and in accordance with Victorian government regulations proof of COVID vaccinations is required.
A detailed job description is available upon request for interested candidates. Previous applicants need not apply.
Applications quoting reference no. DMC1722 should be submitted to the Human Resources Manager, via email [Apply online] or our website www.cengage.com.au by 30 May.
Inform me about similar jobs: